Writer, Director & Producer Luis Ramón Quintero is co-founder of Ajuua Entertainment. His short film "Guiltless" received accolades on the festival circuit. In 2016 it was nominated for an Imagen Award in the Best Theatrical Short category by Norman Lear's Imagen Foundation. Previously Luis was a finalist of the NBC Universal Pictures Emerging Writer's Fellowship with his screenplay "Shadows of the Soul" in 2014.


Anne V. Coates, Academy Award winning editor, is among Luis' mentors. Other mentors include Academy Award nominated writer Susannah Grant, and director James Gunn. Luis has worked for Universal Pictures, Sony Entertainment, Walt Disney Pictures and Gold Circle Entertainment. Additionally, he has collaborated with notable actors such as Ed Asner, Daniel Stern, Kaley Cuoco, Kevin Hart, Tina Huang, Harold Sylvester and Danny Trejo.

Producer and Co-Founder of Ajuua Entertainment, María Margarita López has consulted and produced media for online and business-to-business applications under her production company Valor Films since 2005. Clients include Fox Searchlight, NBC Universo (formerly mun2), arts blogs ViewFromALoft.com and PaintThisDesert.com as well as non-profits including the Set Decorators Society of America and media outlets including Variety.


López returned to producing with short films Guiltless and Combat Nuns, the latter of which she also co-wrote with Rick Williamson of Black Triumph Productions. Combat Nuns premiered at the Artemis Women in Action Film Festival in April 2015. Guiltless premiered at the LA Shorts Fest in September 2015, received the Best Drama Award at the Cine Cuauhtemoc Pan American Film Festival in Houston, Texas and was nominated for an Imagen Award in 2016 in the Best Theatrical Short category.

Ajuua Entertainment


latest project


LOGLINE: Riddled with guilt for accidentally putting his wife in a coma,

Isaac, a man on the brink of madness, uses his supernatural gift to

remove guilt from monied yet unsavory characters in order to keep

her alive.


SYNOPSIS: Willing to risk his life every time he uses his supernatural

ability, Isaac stops at nothing to prolong his wife’s life. He uses his

gift to court new clients who will pay top dollar to have him remove

the emotion of guilt from their souls. Unwittingly, Isaac throws things

out of cosmic balance. Otherworldly beings restore balance by killing

his clients, adding to the guilt that haunts him. The only thing keeping

him sane is contact with his wife.

luis' reel

"Scripts give us the license to make the ordinary extraordinary. Although we create fantasies, they must be grounded in reality. Hence why I love to write about flawed characters in everyday situations." - Luis Ramón Quintero

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